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What is the Japan Voyage Navigator?

It is a platform for supplying the tourism-related data needed by local governments, tourist associations, destination marketing organizations (DMOs), and companies for such purposes as regional revitalization and raising the productivity of service providers; the data focuses on accommodations.

Various types of big data that had previously not been seen or supplied in a unified way have been collated here by area for distribution.

Use of the data and customization by the user to match target segments can help to clarify targets or policies.

Utilizing cross tabulation and analyses of many kinds of data can lead to effective policy drafting and action that leads to regional revitalization.



Use of the Japan Voyage Navigator requires user to agree to the Terms of Use and the Privacy Policy, both written in Japanese.

Sign-up and Login page and terms of membership are displayed in Japanese only

Regional Potential

What kind of data is useful for creating a regional revitalization plan?

Service providers who implement a variety of plans may approach the drafting and implementation of plans from various directions, so the data that will be useful in this endeavor is wide-ranging, and includes both the quality and volume of the data, as well as how the data is presented for viewing.

The Japan Voyage Navigator provides support for policy planning and marketing through the data listed below related to accommodations and tourism.

Also, it must be noted that the Japan Voyage Navigator is not yet in final form. We take requests for the kind of data you require or ways in which you would like to see the data displayed for easy viewing.

  • Lodging forecasts by area (prefecture, municipality)
  • Lodging, travel purchase data
  • Regional tourism resource data (regional potential)
  • Timely information on events, festivals, etc.
  • Service information primarily for visitors from overseas (tax-free shops, free Wi-Fi, ATMs that accept overseas cards, the language capabilities of medical institutions, etc.)



Use of the Japan Voyage Navigator requires user to agree to the Terms of Use and the Privacy Policy, both written in Japanese.

Sign-up and Login page and terms of membership are displayed in Japanese only

Regional Potential

What issues do regions face?

Have you ever encountered any of the issues listed below when looking into how to revitalize your region?


  • Don't know how to identify the target for the region
  • Cannot find information to set criteria for policy planning
  • Want to not simply study data belonging to your region alone but want to compare the data to other regions
  • Want to try turning places or facilities that have no immediate connection to tourism into tourist attractions
  • Want to have policy KPI (key performance indicators) (cost-effectiveness)
  • Want as much regional information as possible for reference
  • Don't know how much is spent by visitors from overseas on accommodations
  • Want a basis for determining the dates and times for hosting events

Each region and service provider has an infinite variety of issues they face.

The Japan Voyage Navigator provides data on lodgings (records and bookings) as the "trunk of the tree," supplemented by tourist information that functions as the "leaves, flowers, and fruit."

Without expanding into other fields we supply data for drafting plans that offer a higher degree of accuracy and better justification.

What the Japan Voyage Navigator offers

The Japan Voyage Navigator offers searching in three categories.

Tourist Forecast

The ability to see lodging trends for the coming six months by municipality.
We provide tourist forecasts based on information such as the past record of bookings by region, the current status of bookings, and predictions of high booking dates.
We make public any calculation errors based on the timing of tourist forecasts becoming tourist records in order to provide more accurate forecasts.
We make it possible to examine promotional planning such as setting dates for events that have a short preparation period or first-time events for peak visits by tourists predicted by the tourist forecast.

Actual figures are displayed in graphs.

・All overnight visitors
・Overnight visitors (foreign)
・Overnight visitors (domestic)

Tourist Records

Local governments and services providers have been the most vocal in requesting that the data from tourist records be shown in three ways—totals, analyses, and rankings.
It is now possible to confirm the intended target from information on the attributes of overnight visitors, and to determine the potential for attracting visitors and target levels from the visitor attraction rankings by prefecture.
Additionally, by using the cross analysis feature, it is possible to ascertain statistics for a narrowed-down target.
We delete totals for items that have a low frequency of usage and always consider displaying data from new angles.


Actual figures are displayed in graphs.

・All overnight visitors
・Overnight visitors (foreign)
・Overnight visitors (domestic)

(1) Totals

The totals feature can be used to see lodging trends by looking at the actual lodging data from various angles.
By comparing lodging trends with the previous year and the year before that, it is possible to get a better picture for the specific timing of an event or other plan.
Because it is possible to ascertain the extent of lodging usage by prefecture, you can confirm totals of overnight visitor attributes to prepare more effective plans.

(2) Analyses

The analysis feature can be used to analyze data with multiple conditions such as by prefecture and age group.
Data can be analyzed from various angles needed for policy planning and implementation to prepare more effective plans.

(3) Rankings

With this feature you can confirm the rankings of lodgings by prefecture or the rankings of accommodations (destinations) within specific areas.
The use of rankings can help in studying prioritization of targets in a tourism plan.

Regional Potential

With regional potential, browsing and searches can be performed for information on tourist resources in the region of interest.
One can acquire general tourist information such as sightseeing spots, restaurants and bars, and lodging facilities; plus timely information such as information on events unique to the region, experiential programs, or the locales used for manga or film; along with information that meets the needs of foreign visitors such as the locations of tax-free shops, free Wi-Fi, and ATMs that accept overseas cards.

Local governments and tourist associations (if they meet the conditions of a service provider) can post information at no charge, so please feel free to contact the Japan Voyage Navigator secretariat.

It is not necessary to register to browse Regional Potential.

Browse information on facilities in an area to understand the content
and volume of tourism at the local level.

Tourism Trend Report

The tourism trend report can be used to display monthly lodging trends over the past year in graphs with a single click.
To easily grasp lodging trends and see trends in other regions visually, this report provides information that once took a significant amount of time and money to acquire and process.

Contact Us

Please contact us with any inquiries regarding the Japan Voyage Navigator.

Member registration via the Web was initiated on December 22, 2015.
To use the Japan Voyage Navigator, become a member using this link. (Sign-up is in Japanese only.)

It is not necessary to register to browse Regional Potential.

Japan Voyage Navigator Council Secretariat

Kasumigaseki Bldg. 23F, 3-2-5 Kasumigaseki, Chiyoda-ku, Tokyo 100-6051


We will respond on the next business day after Saturdays, Sundays, holidays, the year-end and New Year period, and Golden Week vacation period.

Secretariat's business hours

Closed on Saturdays, Sundays, holidays and the year-end and New Year period (12/28–1/3)
Office hours: Weekdays 9:30 a.m.–5:30 p.m.

JTB Corporate Sales Inc. is the contractor, not the data supplier for this project.

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